Burnaby.Business is a business consulting practice for owner-run Burnaby companies, part of the Sedighi.ca and SAZ.ca group of companies. The group is Canadian and headquartered in Vancouver, British Columbia, and the practice is led by Ali Sedighi, MBA. We help owners work out where their profit comes from, set a growth plan they can check, and fix the pricing and operations that hold the business back.
Why this practice exists
Owner-run companies rarely have anyone whose job is to step back and question the plan. Large firms have boards, finance teams and strategy staff. A 15-person Burnaby company has an owner, maybe a partner, and a bookkeeper who sees the numbers after the fact.
That gap shows up the same way in many businesses: growth that adds work but not profit, prices that have not moved in years, and an owner who is the answer to every question. None of these needs a large consultancy. They need a senior person who will read the numbers, ask awkward questions and help write a plan short enough to follow. That is what we offer, from a single hourly session to a monthly advisory seat.
Ali Sedighi, MBA
Ali Sedighi leads Burnaby.Business and works on every engagement. His background, in brief:
- MBA in Technology Management.
- 17+ years in the field. His first company, ONE.ir, was a full-service digital marketing agency he founded in 2007.
- Founder of Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca.
- Founder and Managing Partner of SAZ.ca, the Strategy & Acceleration Zone, which advises Canadian companies on strategy, AI and revenue.
- Clients in Canada, the USA and Dubai.
- 150+ live HVAC websites built, which is where much of the group's published track record comes from.
Ali lives and works in Vancouver. Longer profiles are on Sedighi.ca and BusinessConsulting.ca.
The group behind the site
Burnaby.Business draws on two connected firms. Sedighi.ca, Ali's own consultancy for growth, marketing and technology, runs several brands, among them BusinessConsulting.ca, Conv.ca, Trades.Agency and HVAC.Agency. SAZ.ca, founded by Ali, focuses on strategy, AI and revenue acceleration, with strategic leadership from Sedighi.ca.
For a Burnaby owner, the practical benefit is that a plan does not stop at advice. If the roadmap calls for a better website, a conversion fix or a marketing push, people in the same group can carry it out, and the person who wrote the plan stays accountable for whether it worked.
How we work
Five habits run through every engagement.
- Numbers first. We start with your sales, margins and hours, not with a template. Our business diagnostic shows how.
- Short documents. If a plan cannot fit on a few pages, it will not be used. Every deliverable is written to be read by busy people.
- Ranked actions. We tell you what to do first, second and third, and what to stop.
- You own everything. Models, plans, spreadsheets and any accounts set up for you are in your company's name.
- No lock-in. Retainers are month to month. Projects have a defined scope and milestone payments.
What we will not claim
We do not promise revenue, leads or rankings, and we do not publish client praise we cannot verify. What we show instead are named, checkable results from our HVAC work, on the results page, with links to the live sites. Those are HVAC results; we present them as evidence of method, not as outcomes in your sector.
We also stay inside our lane. We are business consultants. We do not give legal, tax or accounting advice, and we do not advise on zoning, leases, employment law or regulatory compliance. When those questions come up, and they often do, we will tell you so and work alongside your lawyer, CPA or other adviser.
Burnaby, specifically
We built a separate Burnaby practice because the city's mix of town centres, villages and business districts produces different plans in different places. A retailer near Metrotown, a strata-focused service firm in the Suburban Multi-Family Areas and a distributor in Big Bend have little in common beyond the postal address. Our areas page explains how we think about each part of the city and its neighbours.
If you want to know whether we are a fit, the first 30-minute consultation is free. Call, text or email; details are on the contact page.
Frequently asked questions
Is Burnaby.Business a separate company?
It is a consulting brand within the Sedighi.ca and SAZ.ca group of companies, which is Canadian and headquartered in Vancouver, BC. Engagements are delivered by Ali Sedighi through the group.
Who will we actually work with?
Ali Sedighi. He leads every engagement personally. Where a plan needs specialist execution, such as website or campaign work, the wider group can help, and we tell you up front who is doing what.
Do you have an office in Burnaby?
No. We are a service-area business run from Vancouver, a short drive away. We meet by video call or in person. Phone, text and email suit quick questions.
What do you not do?
We do not give legal, tax, accounting, HR-law or real-estate advice, and we do not act as lenders or brokers. When a plan reaches those areas, we work alongside your own professionals.